The Problem

PaaL's old website was resource-heavy, poorly optimised for mobile, and didn't speak to the corporate sponsors and NGOs they were trying to reach. As a convener of fintech companies working at the intersection of social good and financial access, they needed a site that could operate in both worlds — credible enough for a corporate partnership director, clear enough for a grassroots community member. Their biggest event in six years was approaching, and the site wasn't ready to support it.

What We Built

A clean, minimal website built to do three things: educate, showcase, and convert. The content model was designed around what needed regular updates — blogs, media, members, events, leadership — all managed through Sanity CMS, with Cloudflare handling media delivery. The design drew from fintech and finance aesthetics, using PaaL's new logo as a starting point — a deliberate shift from the old content-heavy layout to something that felt credible at a corporate sponsorship table. SEO was built into the content structure from the start. Handover included written and video guides, with Finsho staying on in a webmaster and digital strategy capacity as PaaL continues its brand transition.

Key Features

• Sanity CMS for independent content management (blogs, members, events, media)
• Cloudflare CDN and media delivery
• Content model built for SEO from the ground up
• Fintech-inspired minimal design
• Ongoing webmaster and digital strategy support post-launch

What We Learned

Non-profits operating at the intersection of social good and commercial sectors need a website that speaks both languages simultaneously. The content and design have to work for a grassroots community member and a corporate partnership director at the same time. That tension shaped every decision — and getting it right meant the site could credibly open doors it hadn't been able to before.

The Opportunity

Finsho stayed on beyond the initial build in a webmaster and digital strategy capacity. The relationship continues as PaaL moves through an active brand and strategy transition — which is how the best client relationships tend to work.