Bringing Scan-as-You-Shop Into the Modern Era.

The Problem

Scan-and-shop devices in supermarkets are expensive, clunky, and constantly being stolen or damaged. Meanwhile, stores had no way to understand what customers were doing before they reached the till.

What We Built

A mobile-first app that turned shoppers' smartphones into the scanning device, paired with a merchant dashboard delivering live insights on in-store behaviour and sales.

Key Features

• Product barcode scanning via the shopper's own phone
• Digital basket management and self-checkout flow
• Merchant dashboard with real-time basket and behaviour data
• No dedicated hardware investment required
• Loyalty and promotion integration capability

What We Learned

The store owner we piloted with faced a personal crisis and couldn't continue. The core technology is built. The market opportunity remains — particularly with larger grocery chains and wholesale retailers actively looking to reduce hardware costs.

The Opportunity

Targeting groups like Musgraves or larger independent retail chains directly is a viable path. The product needs packaging and a focused outreach campaign — with loyalty tracking and product suggestions as the lead features.